11 Lessons You Can Learn From Slow Business Growth – Rolling Stone

Most leaders strive for business growth and equate growth with success. While it is true that business growth means an increase in profits and customers, this growth can be difficult to achieve, especially at first.

If your business isn’t growing as fast as you hoped, there may be a deeper reason for it – and discovering that reason could lead to a valuable lesson. To that end, a panel of Rolling Stone Culture Council members share 11 things you can learn from slower business growth and why these are important lessons to absorb.

Adjust expectations accordingly

There are always problems to solve; that is a constant. Expectations about how quickly things happen are often unrealistic due to the culture of hustle. Having patience is critical. Combine that with listening to your customers and you’ll be on the right track. – Tim Jack, Wake up

Get a new perspective

Change things up by changing your routines and get a different perspective. By switching things up and pivoting, you’ll leave what wasn’t working behind and start something new. Pivoting can create opportunities to expand revenue. – Jenny Ta, VitalikTheGoat.com

Change what doesn’t work

Maybe we were too ambitious. Or, maybe the business brings too much complexity to grow at the speed that made sense on paper. Either change the plan or refine the business. Either way, adjust. – Erik Oberholtzer, Cohere

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Slow down and find balance

When your business growth is not happening fast enough, it may be a sign that you are growing up or need growth in other areas of your life first. Being a successful entrepreneur requires more than drive and hard work. It also requires certain skills and life balance. When you’re growing up, it can mean that it’s OK to slow down and do what you need to do to get it. – Sonia Singh, Center for Inner Transformation

Pay attention to the sustainability of slow growth

Sometimes slow growth is OK. I’d rather have slow and steady growth than rapid, rampant growth that isn’t scalable and crashes early due to infrastructure, market conditions, staffing or something else that isn’t ready. As entrepreneurs, we are prepared to grow and value this, but it is also important to remember to build at a scale that is sustainable for our systems. – Cate Rubenstein

The Rolling Stone Culture Council is an invitation-only community for Influencers, Innovators and Creatives. Am I eligible?

See Failure as Feedback

If you’re reaching a standstill, there are a few things to look at: 1. Your messaging has saturated your current audience and you need to expand your reach. 2. Your offer is cut and not relevant to your marketed demographic. 3. Your messaging is off and doesn’t communicate your product’s value proposition. Get analytical and remove your emotional attachments. – Cody Jefferson, Hug the Lion

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Have Patience and Trust

When things don’t go well, it’s easy to lose hope and see the goal and plan you have in place to get there. In order to endure the difficult times and come out successful, one must believe in their ability to succeed and weather the storm. – Arshad Lasi, Nirvana Group

Identify where improvements can be made

Not growing fast enough can be a signal that you might need to rethink some things in your growth strategy. It usually tells you to look closely at both your product and your market to identify where improvements can be made. – Sami Rusani, Wasder

Look inward to improve

Whenever I find my business growing slower than anticipated, I avoid blaming an outside obstacle and instead look inside the business. For example, I might assume that inflation is slowing down my business, but I can’t control that. If I prefer to look for ways to better communicate the value of my products, I can help customers make a smart purchase regardless of the financial climate. – Vanessa Nornberg, Metal Mafia

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Determine where marketing efforts work best

If your business is not growing fast enough, then it is important to examine where you are placing your marketing efforts and whether they are the most impactful methods. Does your target audience respond better to Google ads, PR, Instagram, TikTok, TV commercials or other efforts? These are things that you must determine in order to grow the business and maintain profitability. – King Holder, PROCUSSION

Use input wisely

Timing is everything! Use this time to clean the house. There is always something that can be done or something that needs to be done. You must prepare and stay prepared for growth. There is value in the slow business. Use this time wisely to catch up or strengthen your current workflow. – Antoinette McLaughlin, The Spice Group, LLC


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