Alterra Mountain Company and Ikon Pass Celebrate Mikaela Shiffrin’s Historic World Cup Record

Denver–(Business wire–On January 24, 2023, Mikaela Shiffrin, world champion alpine skier and iconpass ambassador, became the new women’s World Cup record holder with 83 wins. To celebrate, Alterra Mountain Company teamed up with Mikaela, owner of NASTAR, US Ski and Snowboard, and Outside Interactive, Inc. has committed to adding recreational ski racing courses to its mountain locations next year in partnership with For the remainder of the current season, all existing recreational ski racing courses at Alterra locations will be free to guests.

NASTAR is the world’s largest grassroots ski racing program, offering recreational racers of all skill levels the opportunity to compete with friends and family and get a first-hand taste of Mikaela’s inspiring life on the snow. Is. Alterra locations including Palisades Tahoe in California, Sugarbush in Vermont, Deer Valley Resort and Solitude in Utah already offer NASTAR courses, and Mammoth Mountain in California offers a similar racing venue. Any skier or rider with a valid lift ticket or pass can run for free by checking in at the top of the race course only during applicable operating hours.

“Some of my earliest memories on skis were at the top of the NASTAR course with my parents and my brother. For me, and many of my teammates, that early exposure to ski racing sparked a lifelong passion for the sport. helped burn out,” said Mikaela Shiffrin, alpine skier champion and all-time women’s World Cup record holder. “Partnering with Ultra Mountain Co. to remove the barrier to access to these courses for all ski enthusiasts is an incredible way to give back and expose more people to the thrill of hitting the slopes.”

Jared Smith, president and CEO of Ultra Mountain Company, said, “Mikayla is not only a champion, she is a role model and inspiration to all of us and we are fortunate to have her as an ambassador for Ikon Pass since its inception. has been obtained.” “Making these courses available to as many of our guests as possible is the perfect way for us to share our wonder at exposing even more people, young and old, to a unique mountain activity.”

In further celebration of the record-breaking performance, Ikon Pass is launching its “Celebrating an Icon” campaign with fans having the chance to win one of three prize packages for the 2023/2024 winter season. Includes two Ikon Passes, three nights stay. and equipment rental at select Ikon Pass destinations (including Mammoth Mountain and Palisades Tahoe in California, Arapahoe Basin, Eldora Mountain Resort in Colorado, Solitude and Snowbird in Utah, Revelstoke and SkiBig3 in Canada, Sun Valley in Idaho, and Killington) a Ikon Pass jacket and bag, signed memorabilia by Mikaela, and Adidas Terrex ski jacket and bib. Starting today, to celebrate her 83 wins, members of the Ikon Pass community are invited to answer Mikaela’s trivia questions and those who get at least 83% correct will be entered to win. will For more sweepstakes details, please visit,

In addition, the first Ikon Pass holder to hit 83 days on the mountain during the 22/23 season will win a special Ikon Pass gift package.

About Ultra Mountain Company

The Ultra Mountain Company is a family of 16 popular year-round resorts, the world’s largest heli-skiing operation, and the Ikon Pass – the premier ski and snowboard season pass that provides access to more than 50 popular mountain destinations around the world. Is. Headquartered in Denver, Colorado and born from a shared love of the mountains and adventure, the company brings together some of the world’s most exciting brands, including: Steamboat and Winter Park in Colorado; Palisades Tahoe, Mammoth Mountain, June Mountain, Big Bear Mountain Resort and Snow Valley Mountain Resort in California; Stratton Mountain and Sugarbush Resort in Vermont; Snowshoe Mountain in West Virginia; Tremblant in Quebec and Blue Mountain in Ontario, Canada; Crystal Mountain in Washington; Deer Valley Resort and Solitude Mountain Resort in Utah; and CMH Heli-Skiing and Summer Adventures in British Columbia. The portfolio also includes Alpine Aerotech, a worldwide helicopter support and maintenance service center in British Columbia, Canada, and Aspenware, a ski industry leader in technology services and e-commerce, and a global leader in ski butlers, ski and snowboard rental delivery. leader. . For more information, please visit

About Icon Pass

Ikon Pass welcomes skiers and riders to a community of inspiring mountain destinations and those who live and play in the US, Europe, Australia, New Zealand and Japan. Brought to you by Alterra Mountain Company, the Icon Pass unlocks adventure at iconic and unique destinations including Aspen Snowmass, Steamboat, Winter Park, Copper Mountain Resort, Arapahoe Basin, and Eldora Mountain Resort in Colorado. . Palisades Tahoe, Mammoth Mountain, June Mountain and Big Bear Mountain Resort in California; Jackson Hole Mountain Resort in Wyoming; Big Sky Resort in Montana; Stratton, Sugarbush Resort, and Killington in Vermont; Wyndham Mountain in New York; Snowshoeing in West Virginia; Highlands and Boyne Mountain in Michigan; Crystal Mountain and Summit in Snoqualmie, Washington; Mount Bachelor in Oregon; Sun Valley and Schweitzer in Idaho; Tremblant in Quebec and Blue Mountain in Ontario, Canada; SkiBig3 in Alberta, Canada; Revelstoke Mountain Resort, RED Mountain, Cypress Mountain, Panorama Mountain Resort and Sun Peaks Resort in British Columbia, Canada; Sunday River and Sugarloaf in Maine; Lone Mountain in New Hampshire; Taos Ski Valley, New Mexico; Deer Valley Resort, Solitude Mountain Resort, Brighton Resort, Alta Ski Area, Snowbird and Snow Basin in Utah; Chamonix Mont-Blanc Valley in France, Dolomiti Superski in Italy, Grandvalira Resorts Andorra in Andorra, Kitzbühel in Austria, Zermatt in Switzerland; Thredbo and Mount Buller in Australia; Coronet Peak, The Remarkables, Mt Hutt in New Zealand; Niseko United and Lotte Aria Resort in Japan and Valle Nevado in Chile. Special offers are available at CMH Heli-Skiing & Summer Adventures, the world’s largest heli-skiing and heli-accessible hiking operation. For more information, please visit

About the outside

Outside of Interactive, Inc. is the premier destination for active lifestyle enthusiasts and home to leading brands in endurance sports, outdoor, and wellness spaces. Every month, Outreach reaches 80 million of the world’s most active users across its 30+ media, digital and technology platforms, creating an experience for both longtime adventurers and those just starting out. Outdoors’ mission is to get everyone outdoors, experiencing healthy, connected, and fulfilling lives. Offering Outside memberships, Outside+, best-in-class storytelling, meal plans, gear reviews, mapping, online courses, discounted event access, magazines, access to NASTAR courses, and more. Learn more at


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