Disney Park Celebrates Long-Time Partnership With Telecom Company

This year, Disneyland Paris is celebrating its 30th anniversary, since it first opened on April 12, 1992, but it’s not the only 30 years it’s celebrating.

Disneyland Paris also announced in a new press release that this year also marks the 30th anniversary of its partnership with Orange, a French and European telecommunications company.

Disneyland Paris Disney Dreams!  of wonderful Christmas nighttime
Credit: Disney

The press release also stated that this long-standing partnership has been renewed until 2027. The goal of this program is not only to improve the Guest experience at Disneyland Paris but also to bring the magic of Disney into the everyday lives of Orange customers.

Since 1992, this partnership has helped millions of Disneyland Paris guests connect, and share their experiences from the parks.

In the last few years alone, Disneyland Paris Guests and customers of Orange have been able to enjoy new and innovative experiences created by this collaboration. This includes technologies such as virtual reality games, virtual reality apps, and unique decor and activations within Orange’s flagship locations.

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The entire cast of the Avengers Campus at Disneyland Paris
Credit: Disney

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This partnership will bring further improvements to Disneyland Paris’ Wi-Fi and mobile network, not only in the Park but throughout the resort. In fact, one of the most recent improvements to the Park is a collaboration between Orange and Walt Disney Imagineering, which has included Wi-Fi hotspots within the Marvel Avengers Campus.

Here is what Laure Albouy, Vice President Business Strategy & Integration of Disneyland Paris, had to say about the future of this partnership with Orange:

“More than ever, Disneyland Paris is looking to the future. Our partnership with Orange – a global brand committed to digital innovation and sustainability – is the best expression of our ambitions. We are excited to continue the partnership that has benefited our Guests and Cast Members for the past 30 years, with more opportunities to come.”

Disneyland Paris Space Mountain at night
Credit: Disneyland Paris

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Additional innovations have occurred as a direct result of this collaboration. Disneyland Paris’ storytelling skills, combined with Orange’s technical expertise, always bring new and exciting digital developments to the Park.

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One of those examples of this digital experience is the Holiday Quest app, which is a treasure hunt in both Parks: Disneyland Park and Walt Disney Studios Park. This hunt contains at least 30 puzzles to help Guests discover the secrets and wonders of the park, and more than 60,000 Guests have participated in this quest so far.

Guests meet Spider-Man at Disney's Hotel New York -- The Art of Marvel
All Photo Credit: Disney

Another example of this shared digital experience is The Lost Artifact, an augmented reality app that helped 15,000 Guests experience Disney’s Hotel New York – The Art of Marvel from a different perspective.

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Gaëlle Le Vu, Director of Communications and CSR at Orange France also shared some thoughts about the partnership with Disneyland Paris:

“We are excited to continue working with Disneyland Paris, sharing our expertise and knowledge to help make the experience even better for guests across the board.”

Disneyland Paris christmas Parade mickey
Credit: Disney

The future of this partnership is bright. There are already new experiences being played out to give French and European consumers the chance to have an everyday magical experience. Also, this partnership will continue moving forward, continuing to develop Wi-Fi and 5G networks throughout the Disneyland Paris Resort.

What do you think about Disneyland Paris’ continued partnership with Orange? What kind of development do you think we will see in the near future? Share your thoughts below!


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