Dot native to lead city’s tourism and entertainment office

Mayor Michelle Wu has tapped John Border IV, a Dorchester native who formerly worked for the Boston Celtics, as her new director of tourism, sports and entertainment. He started work on Monday.

As the head of the tourism, sports and entertainment office, Border IV is responsible for attracting events, conventions, games and meetings to the city. His office will work with Meet Boston, formerly known as the Greater Boston Convention and Visitors Bureau, and the Greater Boston Chamber of Commerce, both independent organizations.

The office also oversees film and TV productions in the city.

Border IV, who grew up on Blue Hill Avenue and now lives in Roslindale, sees this job as a combination of his areas of expertise, from relationship management and community engagement to sports and entertainment. “To be able to change the narrative around Boston and what this city means, I want to be a part of that,” he told the Journalist.

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“For some people, Boston has not always been welcoming and I hope that my time in this position will not only change the narrative but really change the opportunities we have,” Border IV said.

Boston sees more than 19 million visitors every year, according to Meeting Boston, which recently released a new advertising and marketing campaign that targets not only the city’s five-star hotels and professional sports teams, but also 23 communities, with 75 residents. languages.

“Boston is a city for everyone, with something special for every resident and every visitor to experience in our community,” Wu said in a statement. “As Boston continues to grow and welcome people from around the world, we look to the center and highlight the strength of our communities more. I am grateful to John for his commitment to serving our city and for his leadership in ensuring that Boston is a welcoming and inclusive place for all.”

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Border IV previously worked as a principal at the consulting firm VTH & Madison, which focused on expanding and growing businesses, including startups and retail brands, with people of color. He also worked for four years as the Celtics’ general manager of community engagement, and as an account executive for Everfi, which focused on tackling educational inequality through software.

Border IV also worked within the Education Secretariat of Gov. Deval Patrick. He graduated from Boston Latin School and Morehouse College in Atlanta, where he first met and befriended Janelle Monae, who is now a singer and movie star. Border IV remembers when they met he was going from dorm to dorm, selling CDs out of his guitar case.

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Border IV reports to Segun Idowu, mayor of economic opportunity and inclusion. “With a vision to revitalize our communities and transform our communities into destinations, I know that John, as a son of Boston, will enhance our standing on the world stage,” said Idowu.

Border IV replaces Kate Davis, who was hired in 2020 and left last year to serve as executive director of the Meet Boston Foundation and director of special projects for Meet Boston, according to her LinkedIn profile. Amy Yandle, a veteran of City Hall, served as interim director between Davis’ tenure and Border IV.

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