“For tennis, we are in the midst of a turning point. Because it’s time to monetize its popularity: it is inconceivable that the world’s fourth-most-fanned sport has 1.3% of TV rights.”
Andrea Gaudenzi, in an exclusive interview with Il Sole 24 Ore, emphasized the need for major improvements in a model that often ended up punishing the ATP Tour champions. The president of the Association of Tennis Professionals decided to bet on one of the best companies specializing in the distribution of films, TV series and entertainment content on the Internet.
That’s Netlix, which this year followed the top tournaments on the big track week after week to provide viewers with a more detailed picture of all that’s happening on and off the slopes. “As we have learned in some great sports, from American basketball to Formula 1, the ability to create a distinctive offering allows us to expand the market by raising the quality of the experience offered: only in this way can we attract and retain attention by our billions of fans.”
One of the most frequently asked questions among insiders and broadcasters concerns the future of tennis after the Big 3 withdrawal. Roger Federer said goodbye to this great sport at the Laver Cup, playing his last match with Rafael Nadal.
Mallorcan and Novak Djokovic still dream of making a difference and don’t seem ready to talk about withdrawing in the future yet. Godenzi explained: “Is the departure of the Big Three likely to spoil the party?
Moratoglu talks about Djokovic
Patrick Muratoglu, the 2022 Paris Masters champion, coach Holger Ron, 21-time Grand Slam champion, praised Novak Djokovic. “I don’t know if you can classify Novak as a Serbian tennis player,” he said.
“Of course he’s a Serbian, but I think he’s a lot more than a Serbian. He’s an exceptional champion. He’s probably the greatest. We’ll see. So playing with Novak in the final of a tournament is probably the biggest potential challenge,” he said.
“The only way to prepare for a match against him is to have a very clear plan and be able to manage one’s feelings and manage all the situations that you will have to go through. We went through many different scenarios during this match.