Nestlé Commits To Youth Entreprenuership Through MYOWBU Programme

Nestlé has pledged to continue to improve youth development in Africa by making young entrepreneurs through Nestlé’s My Own Business (MYOWBU) programme.

As part of the Nestlé Needs YOUth Initiative, MYOWBU is benefiting over 5,000 youth and aims to double its youth and entrepreneurship outreach to 10,000 by 2025.

Speaking about this development, business executive officer, Nestlé Professional and Nestlé Waters, Rabie Issa, said: “Africa’s economic growth can be accelerated if we integrate youth development as a core aspect of business operations. Nestlé will continue to find the right partnerships to create an entrepreneurial environment that enables and helps young people thrive in Central and West Africa.

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Currently operational in Cameroon, Côte d’Ivoire, Nigeria, Ghana, Senegal, among others, the program provides commercial equipment including pushcarts and shoulder kits as allow for young people who are interested and the dream of starting and being their own business.

One of the beneficiaries of this program, Laurent Georges, while in his last year of high school in Cameroon, faced severe financial challenges.

Exploring ways to find solutions, his sister told him about a youth entrepreneurship program she had heard about in Cameroon. Seeing himself as a future entrepreneur, Laurent undoubtedly took his sister’s advice and joined Nestlé’s My Own Business (MYOWBU) program.

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“From being a pushcart operator to owning my own operator site, the MYOWBU program has changed and blessed my life. From 2015, I was able to fully pay all my school fees until now where I am in the research cycle of university. I have become a real support for my family!”, said Laurent.

Laurent’s business currently employs 32 people. Through self-employment, Laurent is now financially independent. Like Laurent, Ahou, a young mother in Côte d’Ivoire earns a living from this program, selling about 200 cups of coffee a day.

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As a street vendor, he said: ‘This is how I earn money that allows me to be independent and take care of my child.’

From Ghana, Edward Yaw Kumah started as a Salesman in 2007. Today, he owns an operating site, providing job opportunities for youth in his business. Edward sees a bright future with this business and hopes to expand across the country and provide more employment opportunities for others.


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