Ticketmaster apologized to Taylor Swift and her fans late Friday night after a ticketing crisis this week that made it difficult for customers to purchase tickets for the pop singer’s new tour.
“We would like to apologize to Taylor and all her fans – especially those who had a bad experience trying to buy tickets,” the ticketing site said in a blog post.
The company added that it tries to make buying tickets “as easy as possible,” but that “isn’t the case for most people trying to buy tickets” for Swift’s tour, which begins March 17 and will feature 55 concerts in total. US arenas for five months.
The company said it was working to “raise our new bar technology installed on demand” during his visit. “Once we pass that, if there are any next steps, updates will be shared accordingly,” it wrote.
The mea culpa comes after Swift spoke earlier on Friday about how “frustrating” the situation was for her to watch as it unfolded in the chaos.
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“I’m not going to make excuses for anyone because we asked them, many times, if they can do something like this and we were assured that they can,” the singer wrote in an Instagram post on Friday afternoon. “It’s really amazing that 2.4 million people got tickets, but it makes me angry that so many of them feel like they’ve been attacked by so many bears to get them.”
Swift added that he will try to “see how this situation can be improved going forward.”
Sales for the singer’s new Eras Tour began on Tuesday, but high demand overwhelmed the ticket office, angering countless fans who were unable to purchase tickets. Customers have complained on social media about Ticketmaster not downloading, saying the platform won’t allow them to get tickets, even if they have a pre-sale code for verified fans.
On Thursday, Ticketmaster announced that the general sale, scheduled to begin on Friday, was canceled due to “extreme demand on the ticket system and insufficient remaining ticket sales to meet demand.”
“For those who didn’t get tickets, all I can say is that my wish is that we get more opportunities to get together and sing these songs,” said Swift.
The Justice Department has launched an investigation into Live Nation, which owns Ticketmaster, to determine whether the company has a monopoly in the concert market, including ticketing, a source familiar with the matter told CNN. The New York Times first reported the investigation on Friday.
The Justice Department has been contacting music venues and other ticket market participants in recent months, asking about Live Nation’s behavior and the changing industry, the Times added.
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Live Nation responded on Saturday in a statement posted to its website, saying it “takes its responsibility under antitrust laws seriously” and “does not engage in conduct that would justify antitrust charges, let alone orders that require it to change its business practices.” .”
“The Department of Justice itself recognized the competition for the concert promotion business during the Live Nation-Ticketmaster merger,” the company said in a statement. “The dynamic hasn’t changed.”
Live Nation added that the fact that Ticketmaster “remains a leader in such an area is a testament to the platform and those who use it, not to any anti-competitive business practices.”
“We innovate and invest in our technology more than any other ticketing company, and we will continue to do so,” the company wrote, noting that Ticketmaster is “the most transparent and user-friendly ticketing system in the United States.”
— CNN’s Evan Perez and Tierney Sneed contributed to this report
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