The dawning of the ‘Age of Experience,’ turning data into 3D

According to Kyle Daughtry, a digital reality developer with Exxon-Mobil, there’s a “data tsunami” on the horizon, and it’s about to hit the beach.

“The study revealed that between 2016 and 2021, the data has increased by almost 4300 percent,” said Daughtry. “The amount of data since then has grown exponentially, and will continue to grow.”

Data, Daughtry says, has become a big part of people’s journeys and strategies over the past decade, “and we need new ways to interpret and understand that information and data.”

For the industry to successfully transition from the Age of Data to the Age of Experience, Daughtry said, leaders must better decide what to do with data, and how to visualize and understand it.

Athicha Dhanormchitphong, a 3D business architect for ExxonMobil’s digital reality ecosystem, extracted the data used on the example of consumers shopping online at

“Are you checking reviews to make decisions? Those reviews summarize a person’s experience. They are written data of that person’s experience, with supporting images,” he said. “Sometimes, the 3D feature shows you how the product fits into your home. That’s what we call the Age of Experience.”

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“We have maintenance records, isometric drawings, equipment records, accident – you name it,” he continued. “We’re trying to visualize that to scale, but how do we do that when we’re still stuck in a 2D world?”

Daughtry said the Age of Experience creates a future “where the operator can go out into the field and have access to all this information in real time, at any time,” through mobile devices that allow him to digitally explore. place.

“Or it comes from a device worn on your head that allows you to get information hands-free,” he said.

Dhanormchitphong shared four “cornerstones” to help achieve this transformation of digital reality systems.

The first pillar, he said, is to democratize 3D data capture.

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“Let’s start by hearing the stories of our drivers about what they really do,” he said.

The second pillar determines a single place to store that data, followed by the creation of independent pipelines to access the data.

“There are many ways we deliver,” said Dhanormchitphong, during the Industrial XR Global Summit, recently held in Houston.

The final pillar is to allow data to be used anytime and anywhere by determining the means of that data.

“‘Capture, store, transport and consume’ is what we call the life cycle of our 3D assets,” he said. “It was a new way, but it helps a lot for the corporation to comply.”

Dhanormchitphong stressed that 3D must be at the core of this effort, and must be connected. “

“We have problems with programs where we can’t get out, but we need to work together,” said Dhanormchitphong. “I want to be able to take my data in and out and separate it. I need it to be modular at enterprise scale and aggregate it.”

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The main goal, Dhanormchitphong said, is to extend the life cycle of 3D goods by using a variety of methods, including augmented reality, virtual reality and a hybrid that mixes the two.

“We need to build this ecosystem to allow data integration to move into a physical way of working,” he said.

The transition to the Self-Employment Age is already underway, Daughtry said, but he noted that one of the biggest challenges in that transition is in the mindset and attitudes of employees.

“Why would we work in a 2D world, or nature, on something in a three-dimensional world?” he asked. “In fact, the biggest change for us is in our heads – how we move to a virtual way of working and, in doing so, enable change across lines of business.”


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