Debbra Sweet is a Certified Trainer in the Strategic Word of Mouth Referral Network and has been teaching business owners her unique skill set for over 25 years and has led businesses to generate over $54 Million in closed revenue in the San Diego area in a years
Referral networking can be the most effective way to build a business, but most people miss 80% of the referral business they could get because of the many mistakes they make when meeting a potential referral network. Find out how to avoid three of the biggest networking mistakes from Debbra Sweet.
In recent years, the impact and importance of networking has become even more evident, and, for most business owners, this awareness has not always translated into more business for the time invested. Referral networking can be the most effective way to build a business, but most people miss 80% of the referral business they could get because of the many mistakes they make when meeting a potential referral network.
“Networking is easy, but not necessarily simple,” advises Debbra Sweet, a performance leadership coach. “In reality, effective networking, whether online or in person, requires skill to produce the desired results that lead to referrals and new clients and ultimately increased revenue.”
Sweet is a certified trainer Strategic Word of Mouth Referral Network and has taught business owners his unique skill set for over 25 years and has led businesses to generate over $54 Million in closed revenue in the San Diego area a year.
“Since online networks often edge out people’s meetings, it is very obvious that we are actually more disconnected than ever about how to be efficient with our network time,” he said. “Many professionals are great at what they do, but that doesn’t make them great networks. Effective networking requires new skills, knowledge and clarity of intent for results.”
A global survey conducted by Sweettook found that 91% of people agree that networking is the biggest factor in business growth, but the soft skills needed to network effectively are rarely taught, leaving a gap in knowledge about how to network. get referrals and finally. build a bigger business.
Debbra Sweet says there are three common mistakes that most people make when referencing online and offline networks.
Mistake #1 – Showing up unprepared. “One mistake I see business networks always make is that they show up unprepared without determining an intention before they arrive. They ‘wing’ their networking time and talk. Wing it is not a strategy. When you network, people can tell quickly when you lead your conversation like this. Most people think that simply because you meet someone and you can have a conversation with them that this is networking, “he said. “They assume a casual conversation will convert into a referral but are very disheartened that it doesn’t. You have to have a network plan.”
Mistake #2 – Not understanding how to navigate different types of networking events. There are many different types of networking events including casual, professional, social, and service oriented to name a few. Sweet advises, “The foundation for efficiency with your time is to understand the network, and how to network in, up in every situation- while reflecting your leadership and building your brand reputation along the way. You can be authentic and network anytime, anywhere, everywhere – with professionalism. But doing so and building confidence along the way starts with the knowledge of how to appear regardless of the environment. The way you network is a direct reflection of how you appear and serve in your business.”
Mistake #3 – Trying to close a sale prematurely. A lifelong entrepreneur is no stranger to successes and imperfections that impact personal and professional networking outcomes. “It’s important and critical to understand the difference between transactional networking and the relationship networking necessary to build the trust that will allow you to close a sale. Pouncing at the first ‘hello’ is not a way to earn trust that leads to ongoing referrals. This may seem obvious to some, but like a good cup of coffee – it’s better brewed versus instant.
As a networking leader with decades of first-hand experience, Sweet is passionate about helping others learn the skills necessary to create networking relationships that increase revenue for their businesses. He shared, “You don’t have to be perfect in your skills, just be open to learning how to improve them to become a network leader. Learning how to extend your support to help someone you meet and then organically tie an invitation to support you is a natural way to apply the law of reciprocity that leads to building the backbone of the network. – to trust.“
Debbra Sweet is a New York Times best-selling author, keynote speaker, business strategist, and leadership coach based in San Diego, California. He is the innovator of the Circle of 10™ Effective Networker training program and has created a free guide, Top Ten Networking Mistakes That Prevent Referrals, which reveals how to network with confidence and receive an abundance of referrals to build a successful business.
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