Multiyear Agreement will see Tipico Become the Presenting Partner of the Year “Best Bet Concert Series” and Exclusive Sponsor in the Sportsbook Category of Multiple Prominent AEG Music Venues Located in Ohio and the Surrounding Area | Partnership kicks off with $10,000 December Ticket Giveaway for Ohio Music Fans
HOBOKEN, NJ, Dec. 06, 2022 (GLOBE NEWSWIRE) — AEG Presents, one of the world’s largest entertainment companies, and Tipico, the world’s largest sports book operator, have launched a first-of-its-kind advertising partnership. As part of the multi-year agreement, brokered by AEG Global Partnerships, Tipico will be the exclusive partner in the multi-venue book division AEG Presents owns and operates music venues in Ohio and surrounding areas, including KEMBA Live!, Newport Music Hall, A&R Music. Bar, The Basement and Agora Theater & Ballroom. In addition, Tipico will be the sponsor of the “Best Bet Concert Series,” which will take place annually in selected locations.
To celebrate the new agreement, the partners will launch a ticket giveaway with $10,000 worth of tickets for upcoming concerts at participating venues in the month of December for music fans in the Ohio market. Enthusiasts who make the right deposit for the first time will be awarded Tipico bonus money and entered for a chance to win two tickets to a concert of their choice in 2023. Ohioans interested in learning more should stay tuned to Tipico and AEG stations or go. to tipico.com/us/aeg to sign up and download Tipico from the iOS App Store or Google Play in Ohio.
The “Best Bet Concert Series” will include 32 concerts a year with an upcoming Tipico with the opportunity to engage attendees through custom on-site activation and special promotions. Tipico will also partner with AEG Presents to bring exclusive benefits and special offers to bookies at each location, including an exclusive sweepstakes, as well as an exclusive offer of VIP concert tickets, food and drinks and more.
“Our survey showed that our customers really want to go to concerts and music festivals as they are watching and betting on the games they love,” said Adrian Vella, CEO of Tipico North America “Our new customers can enjoy benefits in places like KEMBA Live! and Agora Theater.
This partnership will expand Tipico’s experience among new Ohio bases, while providing its existing customers with unique access to world-class music and entertainment events. This is also the first collaboration of its kind between AEG Presents and Tipico and the first time AEG Presents has had a partner in the sports book space on its music platform.
“We are very excited to welcome Tipico as our exclusive partner in the theater booking division at our music venues in Ohio,” said Andrew Klein, Managing Director, AEG Global Partnerships. “Together, we look forward to continuing to bring unparalleled music and entertainment events as well as unique site features to the local residents we all serve in the state of Ohio.”
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About Tipico North America
Tipico is a leading global sports betting company that offers cutting edge digital and mobile gaming solutions that enhance the gaming experience for even the most passionate fans. Placing a high level of importance on attractive gameplay, exciting events and reliable player protection in 30 different games, Tipico hosts online sports betting in New Jersey and Colorado, and an online casino in New Jersey. With its US headquarters in Hoboken, New Jersey, Tipico is the exclusive sports betting and iGaming provider for Gannett and offers odds for the entire USA Today Network. For more information, please visit: www.tipico.com/us, or www.tipico-group.com.
About AEG Presents
Combining the power of live experience with a true focus on innovation, AEG Presents is a global leader in the music and entertainment industries. Operating on four continents, the company has an unparalleled commitment to innovation, creativity, and the environment. Its tent festivals and multi-day music events – which include the iconic Coachella Valley Music & Arts Festival and the famous New Orleans Jazz & Heritage Festival alongside the British Summer Time at Hyde Park, Stagecoach, Hangout Festival, Electric Forest, and Firefly – keep going. set the bar for live music experience. AEG Presents promotes the world tours of artists such as The Rolling Stones, Ed Sheeran, Elton John, Taylor Swift, Celine Dion, Justin Bieber, Kenny Chesney, Paul McCartney, and Katy Perry, in addition to – through its network of clubs, theaters, arenas, arenas and brands with renowned partners such as Goldenvoice, Messina Touring Group, Concerts West, The Bowery Presents, PromoWest Productions, Marshall Arts, Madison House Presents, and Zero Mile Presents – creating and creating unparalleled facilities for artist development and audience reach. More information can be found at www.aegpresents.com.
CONTACT: Kalli Vetrano Tipico 516-672-2134 [email protected] Shannon Donnelly Beck Media & Marketing 415-318-9716 [email protected]
